Editorial Policy & Guidelines

Our work includes writing about evergreen topics related to beauty, skincare, and haircare, coverage of the latest news and trends, product reviews, and updates to existing content to ensure it reflects and relates to the latest scientific research. All posts on Colour & Coconuts are created considering the following publishing principles:

We shut our eyes to marketing claims

Whenever we cover a topic, whether it’s informational content or product reviews, we ignore all marketing claims. We don’t let us get influenced by advertisers’ claims regardless of the references and sources they come from. Unfortunately, companies use claims to sell their products, such as:

  • Benefits: Most brands have a lengthy list of benefits for their products for advertising-purpose. For instance, a label can state that the product eliminates wrinkles, fade dark spots, or reduce acne. We don’t let this stop us from being diligent with the list of ingredients. We won’t make claims about the benefits of a product based on their advertising but their formula and whether or not they include ingredients scientifically proven to provide those benefits. 
  • The brand’s popularity: People are tempted to be fooled by the popularity of a brand, assuming that if a brand has a huge fan base, it must be good. We work with the premise that no brand and no product can be suitable for everyone.
  • Natural, organic, or clean: Since the FDA doesn’t regulate cosmetics, it’s your and our duty to check the labels and ensure that the products aren’t falsely advertised as natural, non-toxic, or organic. For instance, the term “natural” isn’t regulated at all. Thus brands are allowed to use the “natural” label on their products, even though they contain only a few natural ingredients. What we do in this case is to study all the ingredients of a product and confirm the percentage of naturally-sourced ingredients. 
  • Active ingredients/highlighted ingredients:  It is common for brands to highlight elements found by the end of the ingredients list, meaning the product contains a small percentage of a specific ingredient yet is spotlighted as an active one. These claims make the product more appealing, but in reality, they are just a delusion. We are carefully checking the concentration of each highlighted ingredient, after which we apply the six ingredients rule that states the first ingredients make up about 80% of a product. 
  • Dermatologist-tested or clinically-tested: Products often have a statement on the label that claims: “Dermatologically-tested”. It’s important to note that such a claim is not regulated, nor do any standards exist on the test procedures that should be followed to prove the claim. Unfortunately, these “clinically-tested” or “dermatologist-tested” claims don’t follow a consistent standard and can lead to false advertising.

Reliable information

Colour & Coconuts is a source of consistently high-quality information that you can trust. This is possible due to our close professional relationship with dermatologists, cosmeticians, and makeup artists, who we interview for expert approval. Whenever you read about mixing ingredients, skincare routines, and product recommendations, you can trust that they’re safe and accredited by skillful professionals. With research upon ingredients, devices, and techniques advancing consistently, change is inevitable. With this in mind, we always make sure our posts go through multiple reviews to stay up to date with the latest scientific discoveries.

Safety concerns

We’re aware that safety is the most critical concern for everyone. And since cosmetics use various ingredients, from alcohols, fragrances to preservatives, it’s our duty to assure that none of the products we recommend to our readers put their health or skin condition in danger. Cosmetics contain active ingredients that don’t just make the skin look different, but they actually create changes in the skin.

Readers come first

Every article on Colour & Coconuts is written with only one intention: to help our readers by offering transparent answers to all questions surrounding their concerns. Our content is accurate, complete, and up-to-date according to the latest studies and discoveries in the world of beauty and skincare. We never hide the drawbacks of a product, ingredient, or treatment just for the sake of promoting them.

We value diversity and inclusion

Our responsibility is to provide honest opinions to our audience and treat everyone with respect, regardless of their culture, race, ethnicity, religion, sex, sexual orientation, socio-economic status, physical or mental ability, or any other characteristics. Diversity is core to our values and dedication.

Source of information & writers

Our team includes writers that have been carefully chosen based on their professional experience, writing, and researching skills. We are cautious with the content shared on Colour & Coconuts. Hence we are taking all the precautions measures to ensure our writers are all well trained and educated about beauty and skincare. 

Our main mission is to provide accurate and transparent information that uncovers the naked truth. The articles published on Colour & Coconuts not only rely on our team’s personal experience and judgment but are also profoundly researched, with every bit of data coming from trusted sources. Whenever possible, we cite research done on humans. However, if a particular topic is not backed by research on humans, we use research on cultured cells or artificial skin models as a reference if relevant to the topic. When we do that, we make sure to mention it clearly. Although results from cultured cells or artificial skin research do not entirely apply to the human system, the findings are useful to have a better understanding of certain topics. 

We also interview experts like dermatologists, chemical chemists, cosmetologists, and makeup artists to get their insights on the information shared in our articles. 

Stay informed on the most pressing issues of our time.